What can you say to stand out? Start by thinking about your customers rather than your company. Ask what they value most about doing business with you and what services you could add to support their businesses or make their lives easier. Direct interaction with customers gives you an edge in responding to their needs—and that’s the core of a strong small business brand.
Thinking from this perspective allows you not just to tell your story, but to show why your company does what it does and why that should matter to the people you want to serve. In the process, you’ll position your brand to make a lasting impression and retain its vitality and relevance even as the market changes and customer needs evolve.
Aligning your products, services, and conduct with your message is key to maintaining your customers’ trust, loyalty, and business. Everything you do should reinforce your brand message.
What inspires loyalty in a customer? The details vary from one transaction to another, but the unifying thread is always the same: a sense of personal connection and confidence.
Social media platforms give you unprecedented access to information about where you’re succeeding in wowing customers, where your efforts are falling flat or backfiring, and where opportunities are emerging to strengthen ties to the community your business serves.